Strategies to Overcome Slow Growth in Software Firms: Project Diversity Perspective

EasyChair Preprint 10736

Abstract

The Software engineering focuses mostly on knowledge and technology domain.  However, the success of a soft- ware firm depends on many other aspects beyond the realm of software engineering knowledge. It is a concerning observation of ours that software firms in Bangladesh are not showing yet their expected growth. This research identifies high level project diversity is one of the main reasons to cost software firms to face difficut ties to reach their expected growth. The firms tend to choose projects from multiple market segments which disables the firms to take benefit from the economics of scale and scope. Moreover, this business trend creates obstacle in increase customers’ willingness to pay. In this paper, we have focused on the tendency of slow growth of the software firms due to high diversification of project selection and proposed a possible decision making framework to contribute in the area of software engineering knowledge.

Keyphrases: Economies of scale and scope, Project diversification, Software company growth factors

@booklet{EasyChair:10736,
  author    = {Sayeda Rahnuma Akthar and Farzana Sadia and Mahady Hasan},
  title     = {Strategies to Overcome Slow Growth in Software Firms: Project Diversity Perspective},
  howpublished = {EasyChair Preprint 10736},
  year      = {EasyChair, 2023}}