Developing an Integrated Business Model in the Manufacturing Industry – an AHP Approach

EasyChair Preprint 4079, version 2

Abstract

Due to the market competition in the current business environment, there are many pressures in the Small and Medium-sized Enterprise (SME) manufacturing industry. Most SMEs are facing challenges in the market change from Mass Production (MP) to Mass Customization (MC). This project applies an Analytical Hierarchy Process (AHP) model to develop a new business model to resolve the mass customization issue in the SME manufacturing industry. To validate the AHP model, the new business model is pilot-run, it is proven that the AHP result is close to the pilot-run. It shows that the Assemble-to-Order (ATO) model has the highest ranking and is a most suitable model in SME manufacturing for producing standard and slightly different customized products. The study provides a method that uses an AHP model for developing an integrated business model for SME manufacturers.

Keyphrases: AHP model, Mass Customization, SME manufacturing

@booklet{EasyChair:4079,
  author    = {George Chien and Felix Chan},
  title     = {Developing an Integrated Business Model in the Manufacturing Industry – an AHP Approach},
  howpublished = {EasyChair Preprint 4079},
  year      = {EasyChair, 2020}}