An Analysis of the Impact of Large-Scale Performing Arts Activities on the Stock Price of Macao Gaming Enterprises Under the Development Strategy of “1+4” Adequate Diversification: a Case Study of Galaxy Entertainment Group

EasyChair Preprint no. 12760

Abstract

Based on the development strategy of “1+4” adequate diversification of the Macao Special Administrative Region (SAR) and taking Galaxy Entertainment Group as a case study, this study analyzes the internal relationship between five large-scale performing arts events held by Galaxy Entertainment Group in the process of diversification and transformation and their stock price changes through the event research method. The results show that the five selected large-scale performing arts events all show a positive impact on the stock price of Galaxy Entertainment Group, which verifies the effectiveness of large-scale performing arts activities as a marketing strategy to increase the stock price of Galaxy Entertainment Group.

Keyphrases: 事件研究法, 澳门特区, 经济适度多元, 股票价格

@Booklet{EasyChair:12760,
  author = {Pengyang Li and Zequan Wang and Xiaodan Chen},
  title = {An Analysis of the Impact of Large-Scale Performing Arts Activities on the Stock Price of Macao Gaming Enterprises Under the Development Strategy of “1+4” Adequate Diversification: a Case Study of Galaxy Entertainment Group},
  howpublished = {EasyChair Preprint no. 12760},

  year = {EasyChair, 2024}}