AMSWMC23: 2020 AMS World Marketing Congress University of Queensland Brisbane, Australia, July 13-16, 2021 |
Conference website | https://wmc2020.business.uq.edu.au/ |
Submission link | https://easychair.org/conferences/?conf=amswmc23 |
Conference program | https://easychair.org/smart-program/2021AMS/ |
Abstract registration deadline | October 22, 2019 |
Submission deadline | October 22, 2019 |
AMS WMC23 Congress Theme – Discovery with Social Impact
Draft Call for Papers (some details subject to change)
As Drucker said, the only two value-added functions in business are marketing and innovation. Today marketers are challenged to add value in an environment characterized as filled with problems arising from climate change, global natural resource management, fractionized political and economic viewpoints, and changes in the social landscape, both within and across national borders. These “sands” continue to shift from the past into our current world and marketing innovations more and more are leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Notably, Queensland, the host state of the 2020 Academy of Marketing Science World Marketing Congress and home to the Great Barrier Reef and oldest and most bio-diverse rainforest in the world, is no stranger to environmental threats.
In the complex context of today’s world, as in the past, marketers continue to seek to discover new ways of creating value-adding exchanges. Tools such as marketing analytics point toward innovative ways to replace or assist marketing decision-making. However, marketing efforts should continue to be guided by such values as equity, transparency, authenticity, and empathy. At a collective and organisational level, marketers should strive to continue to offer value in a socially-responsible way to society and the consumers within.
Accordingly, the AMS WMC 2020 provides a platform and collegial atmosphere for marketing scholars as they continue to consider their work through the lens of ‘responsible’ or ‘enlightened marketing’, which takes into consideration the disciplines potential societal and environmental effects and contributions in theory and practice. This will include the presentation of possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. Gatherings such as this help to assure that the future of marketing and the communities it so closely impacts will be bright and continue as a true value-added function to business.
Program Leadership
Program Chairs
- Jay Weerawardena, University of Queensland Business School j.weerawardena@business.uq.edu.au
- Alastair Tombs, University of Queensland Business School a.tombs@business.uq.edu.a
Arrangements Chair
- Sarah Kelly, University of Queensland Business School - s.kelly@law.uq.edu.au
Venue
University of Queensland Business School, Brisbane Australia
- The 23rd AMS WMC will take place Tuesday 14th to Friday 17th July 2020 at the University of Queensland Business School in Brisbane, Australia.
- Information on registration and further details on the AMSWMC23 can be found at: https://www.wmc2020.business.uq.edu.au
- In addition to the valuable opportunity to meet and connect with marketing scholars from around the world, the 2020 Congress will provide a forum for insightful and engaging panel discussions, special topic sessions, workshops, invited sessions and peer-reviewed research presentations covering a wide range of contemporary marketing themes and practice-based keynote addresses.
- UQ Business School is located at the St Lucia Campus of the University of Queensland adjoining the beautiful Brisbane River and centrally located with easy transport access to the Brisbane City. The City of Brisbane is one of most welcoming cities in Australia – great weather year round, great people and a great culture. Within an hour’s drive north and south of the city are well known surfing beaches, beautiful national parks and even theme parks for the kids. It is the closest major city to some of the world’s unique and iconic heritage listed natural treasures such as Great Barrier Reef.
Submission Guidelines
For detailed submission instructions, rules, policies, please visit the appropriate links at https://www.ams-web.org/page/Help.
A summary is provided here for your convenience.
All questions about the appropriateness of a topic or the status of a submission should be addressed to the chair of the track to which you submit the paper too. The list of track chairs can be found below. The track chairs are submitters primary point of contact with respect to the review process for the AMSWMC23.
Full paper submissions should not exceed 12 single-spaced pages or 7,000 words in total (including all exhibits and references) whichever is less. Text to be Times New Roman 12 pt. font, 1 inch margins, see www.ams-web.org’s “help” tab for detailed formatting information) Be sure to include the title information with each submission but do not include a title page with author identification in the submitted document file. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested. Please be sure to spell all author names correctly. Misspelled names create problems in creating the program and effective communication.
It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Also, no individual may be an author or co-author of more than three competitive submissions. Should the limit of three be exceeded, only the first three submissions will be considered for the program and the subsequent submissions will not be eligible to be on the program. Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published in the proceedings as full papers. A full paper may also be published as a one-page abstract.
Structured abstracts submissions should not exceed 4 single-spaced pages following the guidelines at www.ams-web.org’s “help” page. A sample structured abstract is linked on the author submission guidelines at www.ams-web.org’s help page. Structured abstract’s accepted for presentation are published as one-page abstract in the Proceedings.
Special session/panel proposals can be submitted through the conference management system to the special session submissions track. Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session. In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.” Please contact one of the special session submission co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops, or other sessions that may be of interest to the AMS Fellows. Please contact the appropriate track chairs with your ideas.
Additional guidelines and formatting requirements for submissions can be found at this link: https://cdn.ymaws.com/www.ams-web.org/resource/resmgr/Help/Author/Author_Submission_Guidelines.pdf
Track Chairs
List of Topics, Tracks and Track Chairs:
Marketing communication
- Marketing communications and IMC
- Anand Kumar, University of South Florida, USA rjlangan@usfca.edu
Brand management
- Brand management
- Ravi Pappu , University of Queensland, Australia r.pappu@business.uq.edu.au
- Mark Brown, University of Queensland, Australia m.brown@business.uq.edu.au
- Digital branding / marketing
- Paul Harrigan, University of Western Australia, Australia paul.harrigan@uwa.edu.au
- Claudia Gonzalez, University of Queensland, Australia cgonzalez@business.uq.edu.au
Consumers
- Consumer behaviour
- Nick Pontes , University of Queensland, Australia n.pontes@uq.edu.au
- Ben Low, University of Kent, UK. B.Lowe@kent.ac.uk
- Consumer culture
- Alison Joubert, University of Queensland, Australia a.joubert@business.uq.edu.au
- Daiane Scaraboto, Catholic University of Chile / University of Melbourne dscaraboto@uc.cl
Culture
- Cross-cultural / multi-cultural marketing
- Monica Hernandez, St Edwards University, Texas mherna71@stedwards.edu
- Wesley Pollitte, St Edwards University, Texas wpollitt@stedwards.edu
Marketing in Context
- Fashion and luxury marketing
- Patsy Perry, University of Manchester, UK patsy.perry@manchester.ac.uk
- Victoria-Sophie Osburg, Sheffeld University, UK v.s.osburg@sheffield.ac.uk
- Wine and tourism marketing
- Ulrich Paschen, Lulea University of Technology, Sweden ulrich.michael.paschen@ltu.se
- Gabby Walters, University of Queensland, Australia g.walters@uq.edu.au
- Sports marketing
- Monica Chien, University of Queensland, Australia m.chien@uq.edu.au
- Sarah Kelly, University of Queensland, Australia s.kelly@law.uq.edu.au
- Retail (on-line / off-line)
- Paul Ballantine, University of Canterbury, New Zealand paul.ballantine@canterbury.ac.nz
- Kishore Gopalakrishna Pillai, University of East Anglia, UK K.Gopalakrishna-Pillai@uea.ac.uk
- Business-to-Business Marketing
- Margaret Matanda, University of Sydney margaret.matanda@sydney.edu.au
- Food Marketing and Consumption
- Mary Brennan, University of Edinburgh, UK – mary.brennan@ed.ac.uk
- Mary McCarthy, University College Cork, Ireland m.mccarthy@ucc.ie
Marketing Education
- Marketing Education
- Ann Wallin, University of Queensland, Australia a.wallin@business.uq.edu.au
- Cassandra France, University of Queensland, Australia c.france@business.uq.edu.au
Services
- Service marketing and customer experience
- Usha Pappu, University of Queensland, Australia u.pappu@business.uq.edu.au
- Technology infused services (AI, robotics, VR, AR, Apps)
- Nicole Hartely, University of Queensland, Australia n.hartley@business.uq.edu.au
Social responsibility
- Social marketing and prosocial behaviour change
- Josephine Previte, University of Queensland, Australia j.previte@business.uq.edu.au
- Christine Domegan, NUI Galway christine.domegan@nuigalway.ie
- Non-profit marketing, Macromarketing and Bottom of the Pyramid (BOP) markets.
- Gillian Sullivan-Mort, La Trobe university, Australia G.Sullivan-Mort@latrobe.edu.au
- Lily Cheung, University of Queensland, Australia l.chueng@business.uq.edu.au
Research methods
- Research methods, big data and analytics
- Clinton Weeks, QUT, Australia Clinton.weeks@qut.edu.au
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- Annie Pei-I Yu, National Chung Cheng University, Taiwan - annieyu@ccu.edu.tw
Strategic approaches
- Strategic marketing
- Leyland Pitt, Leyland_pitt@sfu.ca
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- Vida Morkunas, vida.morkunas@gmail.com
- Relationship marketing
- Park Thaichon, Griffith University, Australia p.thaichon@griffith.edu.au
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- Scott Weaven, Griffith University, Australia s.weaven@griffith.edu.au
- Entrepreneurship, new product development, innovation
- Tek Thongpapanl, Brock University, Canada nthongpa@brocku.ca
- Personal selling and sales management
- Rakesh Ranjan, University of Queensland, Australia k.ranjan@business.uq.edu.au
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- Wen Mao, University of Queensland, Australia w.mao@business.uq.edu.au
Contact
All questions about submissions should be emailed to the respective track chair for your submissions. Questions about the AMS WMC in general should be directed to someone in the Program Leadership team (see above).
Sponsors
University of Queensland
Springer Publications
More to Come